1664 Blanc or 1664 Lager

1664, often recognized by its flagship 1664 Blanc or the classic Kronenbourg 1664 lager, is one of the most famous French beer brands globally. The brand takes its name from the year the Hatt family first established their brewery in Strasbourg, Alsace. Over the centuries, it became synonymous with French brewing excellence, characterized by its use of the floral Strisselspalt hop, often referred to as the 'caviar of hops.'

While the brand's spiritual and historical home remains in Obernai, France—at the largest brewery in the country—the massive global demand for 1664 has led to production in various international facilities. The brand has transitioned through several ownership structures, eventually becoming a centerpiece of the Carlsberg Group portfolio. Under modern ownership, 1664 has expanded its range to include the popular 'Blanc' edition, a wheat beer with citrus notes that has significantly grown the brand's presence in Asian and European markets.