Scrumbles Dog Food

Scrumbles is a premium pet food brand founded in London by Aneisha Soobroyen and Jack Walker in 2018. The brand was created with a focus on gut health for cats and dogs, utilizing natural ingredients and probiotics. While the brand remains headquartered in the UK, it has seen significant growth in the local market by positioning itself as a high-quality, ethical alternative to mass-market pet food.

In terms of manufacturing, Scrumbles primarily produces its food within the United Kingdom to maintain a low carbon footprint, though they source certain recipes from trusted partners in the EU depending on specific production requirements. The company is notably ethical, being a certified B Corp and a member of '1% for the Planet', as seen on the product packaging.

In 2023, the brand secured a major investment of £6 million from BGF (Business Growth Fund) to accelerate its expansion and product development. Despite this investment, the original founders remain heavily involved in the leadership and direction of the company, which continues to operate as an independent British entity based in South East London.