Fruit-tella confectionery

Fruit-tella is a renowned brand of fruit-flavored candies that has become a household name globally. The brand originated in the Netherlands in 1931, created by the Van Melle brothers who were inspired by a recipe for fruit-flavored chews they acquired in Poland. This innovation led to the launch of the 'square' sweets that define the brand today.

Historically, the brand was a cornerstone of the Van Melle company until its merger with the Italian confectionery giant Perfetti in 2001. This merger created Perfetti Van Melle, one of the world's largest candy manufacturers. Since then, Fruit-tella has expanded its global footprint, being produced in various specialized facilities across Europe and Asia to meet regional demand.

As of 2026, the brand remains under the ultimate ownership of Perfetti Van Melle. The company continues to emphasize the use of natural colorings and fruit juice in Fruit-tella products, maintaining the brand's legacy of 'nature-inspired' treats. The ownership structure is centralized at the corporate headquarters in Italy and the Netherlands, managing a vast network of international subsidiaries and distributors.