Made O'Meter
Discover where a brand or product originates
This product is part of the private label range from Auchan, one of the world's largest retail groups. The brand originated in France when Gérard Mulliez opened the first Auchan store in 1961 in the Hauts-de-Seine district of Roubaix. The name 'Auchan' is a phonetic variant of 'Hauts-Champs', the neighborhood where that first store was located.
Manufacturing for Auchan's private labels typically occurs through a network of specialized food processing partners across Europe, with a heavy emphasis on French production for products sold in that region, as indicated by the French address and contact details on the label. The brand remains under the ultimate ownership of the Mulliez family via the Association Familiale Mulliez (AFM), maintaining its status as a cornerstone of French retail heritage.
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