Cheetos

Cheetos is one of the most recognizable snack brands in the world, famous for its cheesy corn puffs and the iconic mascot, Chester Cheetah. The brand was first created in 1948 by Charles Elmer Doolin, the founder of the Frito Company, who also invented Fritos corn chips. Doolin successfully piloted the brand through its early years before merging his business with H.W. Lay & Company to form Frito-Lay in 1961. This merger created a powerhouse in the American snack industry, leading to expanded distribution and the introduction of new flavors such as Flamin' Hot Cheetos.

Today, Cheetos is a global brand produced in dozens of countries to serve local markets, including the United States, Mexico, Brazil, and various regions across Europe and Asia. The manufacturing is handled by local facilities to maintain freshness and cater to regional taste preferences. The brand is now a flagship billion-dollar property under the ownership of PepsiCo, which acquired Frito-Lay in 1965. PepsiCo continues to manage the brand's global strategy, sustainability goals, and product innovation from its headquarters in New York.