E45 Rich 24HR Lotion

E45 is a renowned skincare brand with a heritage rooted in dermatological science. Originally developed in the United Kingdom in 1952 by Crookes Healthcare, it was initially created as a treatment for dry skin conditions in hospital settings before becoming a staple for families worldwide. The 'E45 Cream' became synonymous with gentle, effective care for sensitive and eczema-prone skin.

Over the decades, the brand transitioned through several corporate owners. While it spent significant time under the umbrella of Reckitt Benckiser (RB), it was acquired in 2022 by Karo Healthcare, a Swedish-based consumer healthcare company. This transition marked a new chapter for the brand as it continues to expand its digital presence and product availability across Europe and beyond.

Manufacturing for the E45 range occurs in multiple locations across Europe and international sites to meet global demand. The Brand's '24HR Rich' range utilizes ingredients like evening primrose oil, maintaining the brand's commitment to fragrance-free and dermatologically tested formulations that are suitable for various skin types.