TLC (The Laundress) cleaning products

TLC, often associated with The Laundress, is a premium brand specializing in high-end fabric care and home cleaning solutions. Founded in 2004 by Gwen Whiting and Lindsey Boyd in New York City, the brand was created to provide sophisticated, eco-conscious alternatives to mass-market laundry detergents, focusing on specialized formulas for delicate fabrics like silk and cashmere.

In 2019, the brand reached a significant milestone when it was acquired by the multinational consumer goods giant Unilever. This acquisition integrated the boutique brand into one of the world's largest supply chains, although production has historically remained focused in the United States to maintain its premium standards. The brand continues to be recognized for its signature scents and aesthetically pleasing packaging, catering to consumers who view garment care as an extension of personal style and home wellness.