Excellent Pet hundekiks med okse

Excellent Pet is a private label brand primarily available in the Danish market, notably through retailers like Netto (Salling Group). The brand focuses on providing affordable, grain-free nutritional options for pets, including dogs and cats. While the brand is Danish in origin and managed by Salling Group, the manufacturing of their various pet food products often takes place across various specialized facilities in Europe, depending on the specific product line like these grain-free beef dog biscuits.

Ownership of the brand lies with Salling Group, Denmark's largest retail group, which was originally founded as Jysk Supermarked. The group transitioned to being fully owned by the Salling Foundations in 2017, ensuring that a portion of the profits is reinvested into the community. This structure provides a stable Danish ownership base for the Excellent Pet brand, targeting price-conscious consumers who do not want to compromise on basic quality requirements like grain-free recipes.