Hero B'tween Coconut & Chocolate

Hero B'tween is a popular line of cereal bars known for their variety of flavors and texture. Originally launched by the Hero Group, a company with deep Swiss roots established in 1886, these snacks are designed to provide a convenient 'between-meal' energy boost, which is reflected in the name.

The brand is manufactured primarily in Germany, where Hero maintains significant production facilities catering to the European market. Ownership remains with the Hero Group, a private international consumer food company headquartered in Lenzburg, Switzerland. The company continues to focus on health-conscious snacking, expanding its presence globally under the same Swiss-led corporate strategy.