Made O'Meter
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Medjoul dates sold under Mercadona's private label are premium dried fruits known for their large size and sweet, caramel-like flavor. These dates are typically sourced from major producing regions in the 'Medjoul belt,' which includes countries like Israel, Jordan, and Morocco, depending on the season and harvest quality. While the packaging often reflects the specific botanical variety (Medjoul), the retail distribution is handled by Mercadona, Spain's leading supermarket chain. Mercadona operates a highly efficient supply chain model where they partner with specialized inter-suppliers (interproveedores) to package and deliver fresh produce under their own branding, ensuring consistent quality and price for the Iberian market.
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