Blue Band 100% Plantaardig (Liquid Margarine)

Blue Band is a historic brand of margarine and plant-based spreads that traces its origins back to the Netherlands in 1923. It was originally launched by the Dutch company Van den Bergh, which later merged with Lever Brothers to form Unilever. For nearly a century, the brand was a staple of the Unilever food portfolio, known for its focus on family nutrition.

In 2018, as part of a significant strategic shift, Unilever sold its global spreads business to KKR, a private equity firm. This led to the creation of Upfield, which is now the ultimate owner of the Blue Band brand. Today, Blue Band is a global leader in plant-based nutrition, with products manufactured in various locations across Europe, Africa, and Southeast Asia to serve local and international markets.

The product shown is a liquid plant-based fat designed for cooking, baking, and stir-frying (Koken, Bakken en Roerbakken). It reflects the brand's modern positioning of providing 100% plant-based alternatives enriched with vitamins, appealing to health-conscious and vegan-friendly consumer segments. Upfield continues to manage the brand from its headquarters in Amsterdam.