Rexona Men Sport Fresh Antiperspirant

Rexona is a world-leading antiperspirant and deodorant brand with a history dating back over a century. It was originally developed in Australia in 1908 by Alice Sheffer, a talented physician and the wife of the founder of the Sheldon Drug Company. The brand quickly gained popularity for its effective personal hygiene properties and its distinct medicinal scent, eventually becoming a household name under the slogan "Rexona. It won't let you down."

In the 1960s, the brand was acquired by Unilever, a global consumer goods giant. Today, Rexona is marketed under several different names depending on the region, including Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa. Despite the different naming conventions, the product formulations and the famous "tick" logo identify the brand globally.

Manufacturing for Rexona takes place in multiple locations around the world to serve its vast international markets. Major production facilities are located in countries such as Australia, Brazil, and Argentina, as well as various European locations. As part of Unilever's portfolio, the brand focuses on technological innovations like MotionSense, where microcapsules respond to body movement to release fragrance throughout the day.