Mcennedy American Way Jumbo Peanut Flips

Mcennedy American Way is a private-label brand created and owned by the German discount supermarket chain Lidl. While the brand is heavily marketed with American-style aesthetics, including the use of red, white, and blue colors and the slogan American Way, it is fundamentally a European brand designed to provide customers with American-themed food products like peanut flips, pancakes, and brownies.

Manufacturing for Mcennedy products typically occurs across various locations in Europe, specifically within Germany or neighboring countries the Benelux region, to supply Lidl's extensive network of retail stores. As a proprietary brand, its production is managed through Lidl's established supply chain and contract manufacturing partners. Lidl itself is a subsidiary of the Schwarz Group, one of the largest retail groups globally, headquartered in Germany.