Xtra Extra Virgin Olive Oil

Xtra Extra Virgin Olive Oil is a budget-friendly staple brand primarily found in Scandinavian retailers. The product shown is a 750ml bottle of cold-pressed olive oil, labeled in Danish. The packaging indicates it is produced in Spain, a region renowned for high-volume olive cultivation.

Xtra is a private label brand belonging to Coop, which was originally established to provide value-oriented food and household products to consumers in Denmark, Norway, and Sweden. The brand is managed and owned by Coop amba (formerly FDB), a major consumer-owned cooperative in Denmark. While the raw olives are sourced and processed in Spain, the brand identity and distribution are strictly tied to the Danish cooperative retail model.