Daz Universal Whites & Colours Liquid Detergent

Daz is a well-known laundry detergent brand particularly prominent in the United Kingdom and Ireland. It was first launched in 1953 by the American multinational company Procter & Gamble (P&G). Historically known for its humorous advertising campaigns and its positioning as a 'value' brand within the P&G portfolio—compared to its premium counterpart, Ariel—Daz has remained a staple in household cleaning for decades.

Today, the brand continues to be owned and managed by Procter & Gamble. While the brand originated as a US-led innovation for the British market, manufacturing for the European market primarily takes place in P&G's large-scale production facilities across Europe, including sites in France and Italy. Daz products are specifically formulated to handle diverse laundry needs, including universal solutions for whites and colours as seen in the liquid format shown here.