Graindor Deca Lungo coffee capsules

Graindor is a private label coffee brand owned by the Belgian retail group Colruyt Group. Originally founded as a roasting brand within the Colruyt family's grocery business in Hal, Belgium, it has grown to become one of the most prominent coffee brands in their supermarkets (Colruyt, OKay, and Spar). The name Graindor dates back to the early 20th century, specifically established in 1937, reflecting the company's long history in coffee roasting.

These coffee capsules are produced in Belgium, where Colruyt Group maintains its own professional roasting facility. This allows the company to manage the entire chain from green bean selection to final packaging. The brand is currently owned by Etablissementen Franz Colruyt N.V., a major player in the European retail sector, known for its focus on price leadership and vertical integration. Beyond 2026, the brand remains firmly under the control of the Colruyt family and their associated investment structures, ensuring its status as a Belgian heritage brand within the retail landscape.