Picnic Spearmint Gum

Picnic Spearmint is a private label chewing gum brand exclusively distributed by Picnic, an innovative Dutch online supermarket. Founded in 2015, Picnic focuses on a mobile-first grocery delivery model and develops its own budget-friendly alternative products to compete with established global household brands.

The gum is typically produced in partnership with specialized confectionery manufacturers across Europe to maintain high quality and competitive pricing. Highlighting a clean and modern packaging design featuring a polar bear, the product is part of a broader range of sustainable and cost-efficient goods designed specifically for the Dutch and German markets.