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Crownfield is a private-label cereal brand exclusively sold by Lidl. This Premium Muesli with fruits, nuts, and seeds is designed for health-conscious consumers, highlighting a Nutri-Score of A and high fiber content. As a Lidl private label, the brand was established in Germany by the Lidl & Schwarz Group.
Manufacturing for Crownfield products takes place across multiple countries depending on the specific region and supply chain requirements, though much of the production for the European market is centered in Germany. This allows for high-quality production standards and efficient distribution to Lidl's vast network of retail stores. Ownership remains firmly with the Schwarz Group, which manages the brand globally.
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