BeautyAct beauty products

BeautyAct by KICKS is a modern beauty brand developed to provide high-performance skincare and makeup for various skin types and needs. The brand was launched as a private label initiative by the Swedish beauty retailer KICKS. It focuses on clean formulas and active ingredients, aiming to offer professional-quality results at an accessible price point.

The products are typically manufactured in several countries known for cosmetic excellence, including Italy, France, and Sweden, depending on the specific product line. As a private label, BeautyAct is wholly owned by KICKS, which is a leading beauty retailer in the Nordic region. In 2023, KICKS and its parent company were acquired by the Danish retail group Matas, placing BeautyAct under the umbrella of one of Northern Europe's largest beauty and health retailers.