CHiQ Consumer Electronics

CHiQ is a premium smart home brand under the Changhong umbrella, known for its cutting-edge design and focus on the Internet of Things (IoT). The brand origins are deeply rooted in the history of Changhong, which began in the late 1950s as a state-owned enterprise in China. CHiQ was later launched to transition the company into a modern, lifestyle-oriented electronic brand, focusing on smart TVs, refrigerators, and air conditioning units.

Manufacturing takes place predominantly at high-tech industrial parks in China, particularly in Mianyang, Sichuan. However, to serve international markets more efficiently, production has expanded to include assembly lines in Europe (Czech Republic) and other regional hubs. The brand is positioned as a global competitor in the smart appliance sector, integrating AI with traditional household functions.

Today, CHiQ is globally owned and managed by the Changhong Group (Sichuan Changhong Electric Co., Ltd.). The group remains a major player in the global electronics sector, leveraging decades of engineering expertise to scale the CHiQ brand across Australia, Europe, and Southeast Asia through various local distribution subsidiaries.