CHiQ Consumer Electronics

CHiQ is a premium sub-brand of the Changhong Group, one of China's largest consumer electronics manufacturers. Established to cater to the modern, smart-home era, CHiQ specializes in a wide array of household appliances including high-definition smart TVs, energy-efficient refrigerators, and washing machines. The brand is designed to represent the integration of human-centric technology with high-end industrial design.

While the brand's research and primary manufacturing hubs are located in Mianyang, China, CHiQ has established a significant global footprint. It operates various manufacturing and distribution centers internationally to serve markets in Europe, Australia, and Southeast Asia. The brand is a key part of Changhong's strategy to compete in the high-end global market by leveraging artificial intelligence and Internet of Things (IoT) technologies in everyday household products.