Softis Pockets

Softis is one of the most recognized brands for premium paper tissues in the German-speaking market. Founded in Germany in the 1960s, it gained fame for introducing high-quality, 'super-soft' multi-ply tissues.

Originally a brand of the German company Zellstoffabrik Waldhof (which later became PWA), the brand was part of various mergers and acquisitions involving giants like SCA (now Essity). Today, the brand is owned by the Sofidel Group, an Italian multinational paper manufacturer. Manufacturing occurs in various European facilities, primarily in Italy and Germany, to serve the local European retail markets. The brand focuses on household hygiene and skin-friendly personal care through its iconic feather logo and high-softness technology.