Eat Natural Super Granola

Eat Natural is a brand focused on simple, wholesome breakfast products and snacks. The Super Granola pictured is a premium breakfast cereal formulated with whole grain oats, coconut, and seeds, using coconut blossom nectar as a natural sweetener. The brand emphasizes the absence of artificial flavors and refined sugars.

Originally founded in Halstead, Essex, United Kingdom in 1997 by Preet Grewal and Praveen Vijh, Eat Natural began with the mission of making simple fruit and nut bars. The brand quickly grew in popularity across Europe for its dedication to minimally processed ingredients and "handmade" quality within its Makery.

In 2020, the brand was acquired by Ferrero, the Italian confectionery giant known for Nutella and Ferrero Rocher. While it operates under the Ferrero Group, Eat Natural maintains its distinct branding and production facilities in the United Kingdom, aligning with a global health-conscious consumer base.