Saxon Balsam facial tissues

Saxon is a private-label brand of hygiene products, most notably facial tissues, sold by the German multinational discount supermarket chain Aldi. Specifically tailored for the UK and Irish markets, Saxon tissues are positioned as a value-driven alternative to major global brands like Kleenex. The Balsam variety shown is typically enriched with aloe vera and protective oils to soothe the skin during use.

While Aldi is a German-founded company, many of its paper products for the British market are manufactured within the United Kingdom to reduce logistics costs and support local supply chains. The brand is entirely owned by Aldi, which remains a privately held family business. The ultimate ownership sits with the Albrecht family through the Aldi Süd (Aldi South) corporate group, headquartered in Mülheim, Germany.