Miracel Whip

Miracel Whip is a popular salad cream and condiment brand widely recognized for its tangy alternative to traditional mayonnaise. The product shown features Danish labeling and is distributed in the Nordic market by Mondelēz International. Originally developed as a more affordable and distinct-tasting alternative to mayonnaise, it has grown into a global household name.

The brand was originally invented by Kraft Foods in the United States during the 1930s. Today, it is part of the extensive international snack and grocery portfolio of Mondelēz International, following the functional split of Kraft Foods Inc. in 2012. Production for the European market, including Denmark, primarily takes place in Germany, ensuring high manufacturing standards and logistical efficiency across the continent.