De Organic laundry detergent

De Organic is a specialized sustainable cleaning brand that focuses on ecological and skin-friendly laundry solutions. The brand was founded in the Netherlands with the mission of providing effective cleaning power without the use of harsh synthetic chemicals, plastic microparticles, or animal-derived ingredients.

The product is manufactured primarily in the Netherlands, adhering to strict European environmental standards. The ownership remains under the Dutch parent company, De Organic B.V., which markets the product as a vegan, hypoallergenic, and CO2-neutral alternative to mainstream liquid detergents. The brand emphasizes transparency in its supply chain and utilizes minimalist, recyclable packaging to support a circular economy.