Migros Excellence Vanilla Yogurt

Migros Excellence Vanilla is a premium dairy product specifically categorized as a rich cream yogurt. The brand is a core private label of Migros, Switzerland's largest retail corporation. This specific product is manufactured in Switzerland by Migros Industrie (formerly M-Industrie), which handles the production for approximately 80% of Migros's own-brand products.

The brand originated with the founding of the Migros cooperative by Gottlieb Duttweiler in 1925 in Zurich. Migros is unique for its cooperative structure, where customers can become members. It remains owned by the Federation of Migros Cooperatives (Migros-Genossenschafts-Bund), which is headquartered in Zurich, Switzerland. The Excellence line represents their high-tier gourmet food selection, emphasizing creamy textures and high-quality ingredients like real vanilla beans.