Mildura Orange Fruit Drink

Mildura is an iconic Australian fruit drink brand with deep roots in Victoria's primary production regions. Originally established as a local bottling initiative to support the citrus growers in the Mildura area, the brand became a household name across Australia for its range of fruit-flavored beverages and juices.

The brand's ownership has changed hands several times as the Australian dairy and beverage industry consolidated. It was famously part of National Foods and later became part of the Lion Dairy & Drinks portfolio under Japanese ownership. In 2021, the brand returned to Australian ownership when Bega Cheese Limited (now known as Bega Group) acquired Lion Dairy & Drinks from Kirin Holdings. Today, the product is primarily manufactured in Australia, utilizing local bottling plants and facilities to maintain its supply chain within the Australasian market.

Bega Group, the ultimate owner, is an ASX-listed powerhouse that transformed from a regional dairy cooperative in New South Wales into one of the country's largest food and beverage manufacturers. They continue to manage Mildura as part of their diverse beverage portfolio alongside brands like Dairy Farmers and Dare Iced Coffee.