Made O'Meter
Discover where a brand or product originates
Royal Club is a prestigious Dutch brand of soft drinks and fruit juices, famously known as the 'original soda for adults.' Founded in 1939 by Taminiau Elst (Tieleman & Dros), the brand initially gained popularity with its distinctive tonic and ginger ale. Over the decades, it has expanded its portfolio to include sophisticated flavors like Rose Lemonade and various sugar-free options.
Currently, the brand is part of the Vrumona portfolio, which is a major Dutch beverage producer. In late 2023, the Danish brewing giant Royal Unibrew completed the acquisition of Vrumona from Heineken. Consequently, Royal Club is now ultimately owned by Royal Unibrew, solidifying its place in a broad international beverage network while maintaining its production roots and strong heritage in the Netherlands.
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