Step by Step school backpack

Step by Step is a prominent German premium brand specializing in ergonomic school backpacks designed for elementary school children. Known for its 'Magic MAGS' interchangeable magnetic designs, the brand focuses on back health and sustainability.

Originally founded in Germany under Hama GmbH & Co KG, the brand’s products are engineered in Germany but manufactured across international production facilities, primarily in Asia, to maintain strict quality standards while meeting high demand. Ownership remains with Hama GmbH & Co KG, a global family-owned technology and accessory conglomerate headquartered in Monheim, Bavaria, ensuring the brand continues to dominate the European school supplies market through innovation and specialized ergonomic design.