Fairebel semi-skimmed milk

Fairebel is a Belgian fair-trade dairy brand that was established in 2009 by the cooperative Faircoop. The brand was born out of a movement by Belgian dairy farmers seeking a fair price for their milk production in response to the European dairy crisis. The packaging prominently features the Belgian tricolor on a cow, emphasizing its local and national identity.

The product is primarily manufactured in Belgium using milk sourced from locally affiliated family farms. Unlike traditional corporate dairy brands, Fairebel operates as a cooperative model where the profits from the 'fair' price are redistributed directly back to the farmers who own the brand. This ensures the sustainability of local rural agriculture and maintains high standards of animal welfare and environmental stewardship across Belgian farms.

The brand is entirely owned by Faircoop, a cooperative of hundreds of independent Belgian farmers. While it is distributed through major Belgian retail channels, the governance remains strictly in the hands of the producers themselves rather than a multinational conglomerate.