Ajax multipurpose cleaner

Ajax is one of the world's most recognized household cleaning brands, gaining fame with its original scouring cleanser launched in the late 1940s. The brand name was famously derived from the Greek hero Ajax, emphasizing that the product was "Stronger than dirt." Over the decades, the product line has expanded from abrasive powders to liquid multipurpose cleaners, dish detergents, and specialized surface sprays used across the globe.

The brand was originally developed by the Colgate-Palmolive Company in the United States and remains a flagship brand in their home care portfolio. Today, Ajax is a truly global brand with manufacturing facilities and distribution networks across North America, Europe, Australia, and Asia. Its ownership and distribution continue to be managed by Colgate-Palmolive, a multinational leader in consumer products focused on oral care, personal care, and home care.