Jumbo Noorse Zalm Houtgerookt

Jumbo Noorse Zalm (Norwegian Salmon) is a private label product from Jumbo, one of the largest supermarket chains in the Netherlands. Although the salmon is sourced from the cold waters of Norway—evidenced by the 'Noorse' naming and GGN Certified Farming label—the processing, smoking (wood-smoked), and packaging typically take place in the Netherlands to serve the local market.

Jumbo is a family-owned company that has grown from a local grocery business into a national retail giant. The brand emphasizes transparency and sustainability, often featuring labels like the Nutri-Score to provide nutritional clarity to consumers. As a private label, the ultimate ownership rests with the Van Eerd family via the Jumbo Groep Holding.