Milbona Proviact Strawberry

Milbona Proviact is a dairy-based probiotic drink intended to support gut health. The brand, Milbona, is a well-known private label exclusively associated with the German discount supermarket chain Lidl. While the brand has its roots in Germany to serve Lidl's vast retail network, the production occurs across various European countries to minimize logistics costs and ensure freshness for local markets. The ownership rests with the Schwarz Group, a retail behemoth that manages Lidl and Kaufland, positioning Milbona as a key player in the affordable dairy segment across Europe.