Pilos Kiselo Mlyako (Bulgarian Yogurt)

Pilos is a major private-label dairy brand owned by the German retail giant Lidl. This specific product, Kiselo Mlyako, is a traditional Bulgarian yogurt known for its unique bacterial culture, Lactobacillus bulgaricus. While the brand is controlled by a German parent company, this specific item is manufactured in Bulgaria by local dairy processors to maintain the authenticity and cultural standards of the product for the Bulgarian market.

The Pilos brand was developed by Lidl to provide high-quality dairy products at competitive prices across its European store network. The brand's origin is tied to Lidl's strategy of creating house brands that adapt to local tastes. Today, the brand remains under the ultimate ownership of the Schwarz Group, which is one of the largest retailers in the world and continues to expand its private-label presence globally.