Vogel’s Cluster Crunch Granola Cranberry & Blackcurrant

Vogel's is a household name in the South Pacific, renowned for its philosophy of natural nutrition and wholesome ingredients. This Cluster Crunch Granola is part of their expanded breakfast range, focusing on texture and functional health benefits like prebiotics. The brand's identity is deeply rooted in the legacy of Dr. Alfred Vogel, a Swiss pioneer in natural health who advocated for the use of whole grains and natural foods.

While the brand has Swiss origins via its founder, the commercial identity and production of Vogel's products for the Australasian market are centered in New Zealand. The granola featured is produced locally in New Zealand as indicated on its packaging. Ownership of the brand varies by region and product type (bread being licensed separately), but the cereal and granola range is managed by major consumer goods conglomerates specializing in the ANZ food sector.