President's Choice Extra Virgin Avocado Oil

President's Choice (PC) is a prominent Canadian private-label brand launched in 1984 by Loblaw Companies Limited. Originally created to compete with national brands on quality while offering better value, it has since become one of Canada's most recognizable food brands. The brand's Extra Virgin Avocado Oil is part of their specialty pantry line, catering to health-conscious consumers looking for high-heat cooking options and heart-healthy fats.

While the brand is uniquely Canadian, it sources ingredients globally to ensure consistent quality and supply. Avocado oil production typically occurs in regions known for large-scale avocado cultivation, such as Mexico or South Africa. As a private label, the manufacturing is often outsourced to specialized third-party producers that meet Loblaw's stringent quality standards. The brand remains a core asset of Loblaw Companies Limited, which is controlled by the Weston family through George Weston Limited.