Nick's Swedish Style Protein Bar Mix

Nick's, stylized as N!CK'S, is a food brand that specializes in Swedish-style snacks with no added sugar. The brand was founded in Stockholm, Sweden, by Niclas Luthman, who sought to create healthier alternatives to traditional sweets after being diagnosed with pre-diabetes.

The brand's protein bars and snacks are developed using Swedish food technology and are marketed internationally. While the brand concept and original product development occurred in Sweden, manufacturing for their global distribution often takes place in multiple locations, including Europe and North America, to serve their primary markets efficiently.

Direct ownership remains under Luthman's parent company, LubFoods AB. The brand has gained significant traction in the United States and Europe for its focus on healthy fats and sugar substitutes like erythritol and xylitol.