Right Guard Anti-Perspirant

Right Guard is a prominent brand of anti-perspirants and deodorants that first appeared on the market in 1960. Originally launched by the Gillette Company as a tool for male personal hygiene, it gained fame for being the first aerosol deodorant that was convenient and effective for personal use.

Over the decades, the brand's ownership has changed significantly following major corporate mergers and acquisitions. For a long period, it was part of the Procter & Gamble portfolio after their acquisition of Gillette. However, to comply with antitrust regulations, P&G divested Right Guard to the German chemical and consumer goods giant Henkel. In May 2021, Henkel announced the sale of the Right Guard brand (specifically for North American and UK markets) to Thriving Brands LLC.

Manufacturing of Right Guard products takes place in multiple countries including the United States, United Kingdom, and various locations across Europe to serve global distribution channels. The brand continues to be a staple in the personal care aisle, known for its high-performance odor and wetness protection formulas.