ZEB Ketjep ketchup

Ketjep (stylized on the bottle as KETJEP) is a private-label condiment typically associated with the Belgian fashion retailer ZEB. The brand gained traction as part of a quirky, limited-edition marketing campaign where the clothing store branched into lifestyle and food products, often featuring humorous slogans like 'I want to eat myself' on the label.

Originally launched in Belgium, the product is a classic tomato ketchup produced specifically for the retail chain's promotional events and lifestyle sections. It is manufactured within Belgium to support local production and fits within a trend of fashion brands creating branded novelty food items to enhance their lifestyle appeal. The brand is owned by ZEB, which is a major player in the Belgian multi-brand fashion industry.