Mix Fly Front Trunks

Mix is a private-label apparel brand exclusively developed and sold by Coles Group in Australia. Established to provide affordable and accessible fashion basics for families, the brand serves as a core part of Coles' non-food supermarket offering.

While the brand was originally launched in collaboration with Australian designer Joe Mimran, it remains an in-house label for Coles. Manufacturing is typically outsourced to a network of global suppliers, primarily located in manufacturing hubs across Asia, including China and Bangladesh, to maintain the brand's low-price positioning.

Coles Group, based in Australia, is the ultimate owner of the brand. As one of Australia's largest retailers, Coles manages the entire supply chain and distribution of Mix apparel through its supermarkets and online platforms, ensuring the brand stays integrated within the Australian retail landscape.