Handee Ultra paper towel

Handee Ultra is a widely recognized brand of paper towels in the Australasian market, known for its distinct double-ply thickness and 'Through Air Dried' (TAD) technology, which provides superior absorbency and strength compared to traditional paper towels. The brand has been a staple in Australian and New Zealander households for decades, positioning itself as a premium, reliable cleaning companion for kitchen spills and general housework.

While the brand has a deep history in the Australia/Pacific region, its ownership has transitioned through major global paper conglomerates. For much of its history, it was managed by SCA (Svenska Cellulosa Aktiebolaget) and subsequently spun off into Essity. In 2024, the ownership of these iconic Pacific consumer brands was acquired by the Solaris Paper group. Today, the product sold in Australia is typically manufactured locally, supporting regional industry and ensuring supply chain efficiency for the domestic market.