Coles Ultra Paper Towels

Coles Ultra Paper Towels are a private-label household essential sold exclusively by Coles Supermarkets. Designed as a high-quality yet cost-effective alternative to national brands, these towels are noted for their 3-ply thickness and absorbent texture. The product is primarily manufactured in Australia, utilizing both local and imported materials, often sourced from sustainably managed forests as indicated by PEFC or FSC certifications on the packaging.

The brand is owned and operated by Coles Group, one of Australia's leading retail corporations. Originally part of the Wesfarmers conglomerate, Coles Group became a standalone publicly listed company on the Australian Securities Exchange in late 2018. The 'Ultra' line represents their premium tier of cleaning and paper products, specifically tailored for the Australian domestic market. Ownership and management remain firmly headquartered in Melbourne, Australia.