Specially Selected Lightly Sea Salted Crinkle Cut Crisps

Specially Selected is the premium private label brand developed by the international discount retailer Aldi. These crisps are part of an upscale snacking range designed to offer gourmet quality at a lower price point. Originally appearing in British and European markets, the line has become a staple of Aldi's product identity, utilizing high-quality ingredients such as British-grown potatoes and sea salt.

As a private label product, the crisps are manufactured by various third-party contract manufacturers located in the United Kingdom and Ireland, depending on the specific region of sale. The brand is managed under the corporate umbrella of Aldi, which remains one of the largest family-owned retail groups in the world.

Aldi is split into two distinct entities: Aldi Nord and Aldi Süd. The Specially Selected range in markets like the UK, Ireland, and the United States is owned and operated by Aldi Süd. The company remains headquartered in Germany and continues to expand its premium private label offerings globally as part of its 2026 growth strategy.