Smiths Crisps

Smiths Crisps is one of the most iconic snack brands in the world, with a heritage that dates back to the post-World War I era. Originally founded in London in 1920, the brand pioneered the concept of the 'salt shake' potato crisp, including a small blue sachet of salt inside the bag. This innovation helped revolutionize the savory snack industry and established the brand as a household name across the United Kingdom and Australia.

Today, the brand's presence is managed by different entities depending on the region. In Australia, Smiths is the market leader in the snack food category, while in the UK, the brand remains a nostalgic staple often known for its 'Salt & Shake' and 'Squares' products. Manufacturing occurs primarily in the regions where the products are sold, with large-scale production facilities located in Australia and the United Kingdom to ensure freshness and support local agricultural supply chains.

The brand is currently owned by PepsiCo, a global food and beverage giant. Through its snack division, Frito-Lay, PepsiCo oversees the production, marketing, and distribution of Smiths products. This ownership has allowed the brand to benefit from global research and development while maintaining its local identity and classic flavor profiles that have been enjoyed for over a century.