So You So Me ready-to-drink coffee

So You So Me, often stylized as SOYOU SOME, is a boutique beverage brand originating from Vietnam that focuses on ready-to-drink coffee products. The brand gained traction by offering convenient, pre-mixed coffee drinks that cater to the modern, fast-paced lifestyles of Southeast Asian urban populations. Its branding often emphasizes a youthful and personalized aesthetic, hence the clever play on words in the name.

The products are primarily manufactured in Vietnam, leveraging the country's status as one of the world's leading coffee producers. This allows the brand to source high-quality local beans for its production lines. Ownership remains under local Vietnamese enterprise entities that manage the distribution and brand development within domestic and selected international markets.