Picnic Hummus Chips Sea Salt

This product is a private label snack branded by Picnic, a Dutch online-only supermarket founded in 2015. Specifically, the packaging shown belongs to Picnic's Hummus Chips (Sea Salt flavor), characterized by its distinctive pink ornamental pattern.

Picnic operates as a vertically integrated tech company, managing its own supply chain and private label products. While Picnic is the brand owner and distributor located in Amsterdam, the physical production of their private label snacks is typically outsourced to specialized food manufacturing facilities within Europe, primarily in the Netherlands, to ensure freshness and local supply chain efficiency.