Ploughmans Bakery Country Grains bread

Ploughmans Bakery is a well-known brand in New Zealand, specializing in rustic, wholemeal, and multi-grain sliced loaves. The 'Country Grains' variety is specifically marketed for its use of local ingredients, such as kibbled grains sourced from the South Island of New Zealand.

The brand is part of the Goodman Fielder portfolio, which is one of the largest food companies in Australasia. Historically, Goodman Fielder has undergone several changes in ownership; as of the current market landscape, it is a subsidiary of the global agribusiness giant Wilmar International. While the brand maintains a strong New Zealand identity and local manufacturing presence to ensure freshness, its ultimate corporate governance resides in Singapore.