Måneskin Graphic Hoodie

Måneskin is a rock band from Rome, Italy, that rose to global prominence after winning the Eurovision Song Contest 2021. Their merchandise, such as this graphic hoodie, is developed as part of their brand ecosystem to connect with fans worldwide.

Original band branding and designs originate from Italy. However, the manufacturing of their apparel is typically decentralized, produced in various countries depending on the distributor and region, common for major international music acts. The band's commercial rights and brand are managed through their own entities in collaboration with major labels and merchandise partners.