President's Choice Original Dishwashing Liquid

President's Choice (PC) is a prominent private label brand in Canada, launched in 1984 as a premium tier of products for the Loblaw group of retailers. The brand was developed under the leadership of Dave Nichol to offer high-quality alternatives to national brands, and it has since become one of the most recognized and iconic house brands in the Canadian market.

This specific dishwashing liquid is manufactured within Canada to serve the domestic grocery network. The brand is deeply integrated into the Canadian retail landscape, appearing in stores such as Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart. Ownership remains with George Weston Limited through its controlling interest in Loblaw Companies Limited, making it a cornerstone of Canadian corporate retail history.